Scott Smith

Designing experiences that simplify complexity and deliver clarity through Human-Centered Design, Product Strategy, and Digital Transformation.

Digital Experience

Banking Digital Experience - Mobile app interface showing streamlined financial transactions

Banking Digital Experience

Enhanced client and staff interactions through streamlined experiences, resulting in a 4.8-star mobile app, $1.7B transaction volume increase, and faster product launches.

  • πŸ“± 4.8-star mobile app
  • πŸ’° $1.7B volume increase
  • ⚑ Faster product launches
Global Paint Platform

Reimagining a Global Paint Platform

Transformed legacy system into a secure, easy-to-use, scalable platform, supporting 100,000+ installations in 30+ languages.

  • 🌍 30+ languages
  • πŸ”’ Secure platform
  • πŸ“ˆ 100K+ installations
ModCloth E-commerce Store

ModCloth E-commerce Store

Research-driven design for an enhanced online shopping experience.

  • πŸ›οΈ E-commerce design
  • πŸ” Research-driven
  • πŸ’« Enhanced UX

Product Design

Research informed user interactions

Award-Winning Appliance Experience

Designed a seamless, intuitive experience combining form and function, setting new standards for modern living.

  • πŸ† Innovation award
  • 🎨 Design excellence
  • πŸ’‘ Transformative impact
5-Tool Trainer Mobile App

5-Tool Trainer Mobile App

A cross-platform app built through research, prototyping, and user testing to help athletes track performance, build skills, and prevent injuries.

  • πŸ“± Cross-platform app
  • 🎯 Performance tracking
  • πŸ’ͺ Injury prevention
HomeHeartbeat IoT

HomeHeartbeatβ„’ IoT Product

Connected home device experience design.

  • 🏠 Smart home
  • πŸ”Œ IoT integration
  • πŸ’« Seamless experience

Research & Strategy

Telco User Experience Journey Mapping and Research Project

Global Telecom Experience Transformation

Led a team of 40+ to build a Center of Excellence, achieving a #1 J.D. Power ranking, 60% subscription growth, and 30% cost reduction.

  • πŸ† #1 J.D. Power ranking
  • πŸ“ˆ 60% surge in subscriptions
  • πŸ’° 30% cut in UX costs
Customer Research & Persona Assets

Customer Research & Persona Assets

Comprehensive persona development and marketing tool creation for targeted user engagement.

  • πŸ‘₯ Persona development
  • 🎯 Targeted engagement
  • πŸ“Š Marketing tools
Mobile Brand Framework

Scalable Mobile Brand Framework

Comprehensive mobile brand and product system design.

  • πŸ“± Mobile-first design
  • 🎨 Brand consistency
  • πŸ”„ Scalable system

Brand Identity

Rhiza Labs Logo

Rhiza Labs Logo

Brand identity design for technology company.

  • 🎨 Brand identity
  • πŸ’» Tech-focused
  • ✨ Modern design
My Keepon Logo

My Keepon Logo

Brand identity for interactive robot companion.

  • πŸ€– Robot companion
  • 🎨 Brand identity
  • πŸ’« Interactive design

Expertise

Design Thinking

Design Thinking Facilitation

Leading design thinking workshops to align teams, drive innovation, and solve complex business challenges.

Market Research

Market & User Research

Qualitative & quantitative research that informs business strategy and product development.

Journey Mapping

Journey Mapping & Experience Optimization

Blueprints that uncover opportunities to enhance experiences and improve operational efficiency.

Prototyping

Prototyping & Validation

From whiteboard to real-world solutions in record time.