Banking Digital Experience
Enhanced client and staff interactions through streamlined experiences, resulting in a 4.8-star mobile app, $1.7B transaction volume increase, and faster product launches.
- 📱 4.8-star mobile app
- ⚡ Faster product launches
Scott Smith
Designing experiences that simplify complexity and deliver clarity through Human-Centered Design, Product Strategy, and Digital Transformation.
Digital Experience
Reimagining a Global Paint Platform
Transformed legacy system into a secure, easy-to-use, scalable platform, supporting 100,000+ installations in 30+ languages.
- 🌍 30+ languages
- 📈 100K+ installations
ModCloth E-commerce Store
Research-driven design for an enhanced online shopping experience.
- 🛍️ E-commerce design
- 🔍 Research-driven
Product Design
Award-Winning Appliance Experience
Designed a seamless, intuitive experience combining form and function.
- 🏆 Innovation award
- 🎨 Design excellence award
5-Tool Trainer Mobile App
A cross-platform app built through research, prototyping, and user testing to help athletes track performance, build skills, and prevent injuries.
- 📱 Cross-platform app
- 🎯 Performance tracking
HomeHeartbeat™ IoT Product
Connected home device experience design.
- 🔌 IoT integration
- 🏠 Seamless experience
Research & Strategy
Global Telecom Experience Transformation
Led a team of 40+ to build a Center of Excellence, achieving a #1 J.D. Power ranking, 60% subscription growth, and 30% cost reduction.
- 🏆 #1 J.D. Power ranking
- 💰 35% reduction in UX related expenses
Customer Research & Persona Assets
Comprehensive persona development and marketing tool creation for targeted user engagement.
- 👥 Persona development
- 📊 Marketing tools
Scalable Mobile Brand Framework
Comprehensive mobile brand and product system design.
- 📱 Mobile-first design
- 🎨 Scalable system
Brand Identity
Rhiza Labs Logo
Brand identity design for technology company.
- 🎨 Brand identity
- 💻 Tech-focused
My Keepon Logo
Brand identity for interactive robot companion.
- 🤖 Robot companion
- 🎨 Brand identity
Expertise
Design Thinking Facilitation
Leading design thinking workshops to align teams, drive innovation, and solve complex business challenges.
Market & User Research
Qualitative & quantitative research that informs business strategy and product development.
Journey Mapping & Experience Optimization
Blueprints that uncover opportunities to enhance experiences and improve operational efficiency.
Prototyping & Validation
From whiteboard to real-world solutions in record time.