CLIENT: Queezel
DESIGN TEAM SIZE: Ux Designers (x2)
MY ROLE: User Interface Design (UI), Interaction Design (IxD), Information Architecture (IA), Game Dynamics
I designed the mobile application and desktop site. I also helped with branding and market and usability research.
We developed initial game concepts and workflows to test with our research group and validate our theories about our target audience.
The game dynamic required the user experience to span both digital and physical interfaces. The design had to be flexible without becoming clumsy and complex experience for an audience that is on-the-go.
After developing the structure of the game the team developed concepts to test with our core audience. We tested full workflows and ideas with the audience to help gauge the amount of interest in the product and the type of game families where looking for.
A desktop website was developed to support user communities, provide help resources, and market the game.
The team created a fun and exciting experience for all ages with an iOS application and website that reveals its functionality with minimal direction, allowing people to focus on the game, not the device. The game was featured in Pittsburgh Zoo & PPG Aquarium along with Parks and Recreation areas.
