The Results
The native hybrid application had the ability to work on both iOS and Android devices.
Lesson Learned: Baseball stats are difficult to programmatically calculate, but our development team nailed it.
CLIENT: UPMC
TEAM: Creative Director, Art Director, Copy Writer, UX Designer, Developers (x2)
PROPS: Aaron Cacali (CD), Tim Madle (AD), Steve Booth (DEV)
MY ROLE: I worked with the team to develop the vision, user experience, tone, and user interface of the application.
UPMC wanted a way to bring awareness around baseball related injuries to student athletes with a mobile app. We kicked the project off by locking ourselves in a conference room to research high school baseball, Major League Baseball, and our target audience of 13-19 year old males.
To help guide the project we used guiding principles for the app.
With the guiding principles and knowledge of our audience we sketched out as many concepts as we could think of. We selected a few concepts to explore with paper prototyping and tested them with people around the office.
After identifying the apps capabilities we began to develop scenarios and workflows for each activity. We created key low fidelity screens for the primary user activities and performed informal user testing to validate the direction. We then identified how users would enroll, account types, and social network tie-ins.
The native hybrid application had the ability to work on both iOS and Android devices.
Lesson Learned: Baseball stats are difficult to programmatically calculate, but our development team nailed it.
